"Design is nothing if not decision making."​
- Henry Petroski
This idea aligns with how I approach product design and research. Every part of an experience is shaped through choices: what to prioritize, what to simplify, what to highlight, and most importantly, how to support the person on the other side of the screen.
My background in psychology guides me to look beyond actions and into motivations, emotions, and meaning. I design not only for what people do, but for how they feel when they do it.
Education
B.A. in Psychology & UX
Tel Aviv-Yafo Academic College
Skills & Tools
Design
Figma, Prototyping, Wireframing, UI Systems, Design Specs
Research
User Interviews, Usability Testing, Survey Analysis, Competitor Analysis
Product
Requirement Definition, Prioritization, Cross-team Collaboration
Mindset
Problem Framing, Clear Communication, Adaptability, Collaboration
What Guides Me
Clarity
Turning complexity into something simple and understandable
Empathy
Designing with emotional awareness and user reality in mind
Accessibility
Ensuring experiences feel inclusive and supportive
Intentionality
Every decision has purpose, nothing is random or decorative